Creating quotes with complex, formula-driven pricing can feel like navigating a maze. And when speed and accuracy are on the line, there’s no room for guesswork.
That’s where calculated pricing steps in, taking the headache out of complex calculations and delivering instant, accurate results.
Whether you’re managing bulk orders, crafting personalized services, or navigating industry-specific challenges, calculated pricing ensures your quotes are always on point. Let’s dive into how it works, why it matters, and the impact it’s making across industries.
Calculated pricing is a feature that lets businesses create dynamic formulas to determine prices based on CRM data. These formulas pull from fields in related objects — like companies, deals, or line items — and use specific variables to calculate precise, customized quotes.
For example, you can create a formula to automatically adjust prices based on order quantity, add a percentage for onboarding fees, or meet gross margin targets. The result? Smarter quotes, fewer errors, and happier customers.
Calculated pricing isn’t just about saving time (though it does that, too). It’s about transforming your sales process to be faster, smarter, and more impactful. Here’s how:
Calculated formula field displayed on Quote Builder
Dynamic pricing is like having a secret weapon for handling all those tricky variables in your business. It’s not just about setting prices — it’s about being smarter and more flexible, no matter the situation.
Wondering how it actually works in the real world? Let’s dive into some examples from different industries:
1. Contractors and Construction
When quoting materials like lumber, cement, or paint, contractors must account for fluctuating costs, project size, and specific requirements.
Example: A contractor quoting a new housing project could use calculated pricing to factor in the price per square foot of concrete, adjust for current market rates, and apply discounts for bulk orders — all without manual recalculations.>
2. HR, Payroll, Benefits, and Workforce Management
Workforce solutions often rely on Per Employee Per Month (PEPM) pricing models that can vary by company size, workforce distribution, or benefits selected.
Example: A payroll provider can use calculated pricing to dynamically adjust costs based on the number of employees, while factoring in location-specific benefits like state-mandated insurance contributions.
3. Event Planning Services
Event planners manage countless details, like catering costs based on headcount or venue fees that change by date.
Example: A wedding planner could create a quote that adjusts in real time as the guest list grows or the client adds premium services like live music or floral arrangements.
4. Professional Services
For agencies and consultants, pricing can involve hours worked, project complexity, and client-specific agreements.
Example: A marketing agency could use calculated pricing to quote a client for a campaign that includes strategy development, creative assets, and ad spend, all tailored to the client’s unique needs and budget.
5. Manufacturing and Wholesale
Manufacturers and wholesalers need to adjust quotes for volume discounts, material costs, and transportation fees.
Example: A furniture manufacturer could use calculated pricing to automatically reduce unit costs for a large retail order while adding freight costs based on delivery distance.
6. SaaS and Subscription-Based Businesses
SaaS pricing can get complicated with tiers, user counts, and optional add-ons.
Example: A CRM provider could generate a quote that adjusts automatically for a customer adding 20 new users and upgrading to a higher storage plan.
7. Healthcare and Medical Suppliers
In healthcare, precision is key. Medical suppliers can use calculated pricing to handle quotes for equipment like MRI machines or bulk orders of PPE.
Example: A supplier could calculate delivery charges based on order size and location, while offering a discount for orders over a certain volume.
8. Logistics and Transportation
Shipping and logistics involve variables like weight, distance, and delivery speed.
Example: A freight company could use calculated pricing to adjust quotes based on expedited shipping requests or fuel surcharges for long-haul deliveries.
9. Retail & E-Commerce
Retailers face challenges like bulk order pricing, location-specific shipping rates, and dynamic discounts.
Example: An online store selling outdoor gear could calculate bulk discounts for orders of 10+ tents while adjusting shipping fees based on the customer’s location.
10. Real Estate
Real estate professionals often need to calculate commission splits, rental rates, and management fees.
Example: A property manager could use calculated pricing to quote a client for
These use cases show how calculated pricing is a transformative solution for industries that thrive on precision, adaptability, and transparency.
By automating adjustments for industry-specific variables, businesses can enhance their quoting processes, build trust with clients, and drive better results.
If you’re ready to revolutionize your quoting process, here’s how to get started:
Calculated pricing isn’t just a feature — it’s a smarter way to do business. By automating your pricing process, you eliminate errors, save time, and create a better experience for your customers.
Whether you’re managing materials, services, or subscriptions, calculated pricing lets you deliver quotes that are accurate, competitive, and built for success.
Ready to see it in action? Install Quotivity for free today or request a demo to transform the way you quote, sell, and grow.